Research design Essay Example | Topics and Well Written Essays - 500 words - 2

Research design - Essay Example eralization, or the aptitude of the study to take a broad view of the results across the different situations, groups of people, or even experimental procedures. In other words, internal validity essentially says that the study is measuring what it actually sets out to examine, while external validity says how useful the answers are to more than just one sample, circumstances, or process. In designing a study, the aim is to achieve good internal and external validity. With regards to my research and Chapter 8 of Lee and Lings (2008), the research achieves both the internal and external validity. In terms of the internal validity, the study set out to highlight the past mistakes of the marketing strategies. This was comprehensively addressed thereby giving the research a substantial amount of internal validity. Another aim of the research was to suggest new ideas backed up by evidence for future marketing strategies. Again the research achieved this thereby lending credence to the fact that it achieved the internal validity a great deal. It The external validity also plays out significantly in this research. The data was primarily collected through questionnaires. The information was collected from a sample of people in Bangkok who visit fashion retail stores. The 364 participants targeted by the research are deemed very representative, therefore, giving it external validity. This comes about in the sense that the researcher is able to manipulate the findings in such away as to make them apply across the board. The respondents issued with the questionnaires represent the entire population and not just themselves. It is, therefore, very clear that this research shows both internal and external validity. This is what any effective research aims to achieve and this research is no exception. In the research design, therefore, the research is rich in both the internal validity, achieving its aims and external validity, applying to the entire universe of study. The

Present and critically assess Kolodny's account of love Essay

Present and critically assess Kolodny's account of love - Essay Example Kolodny selects appropriate relationships which can serve as reason for love according to three characteristics defined in his theory; he finds that appropriate relationships are ongoing, historical and existent between particular people. He also notes that love has a symmetrical nature and applies it to all kinds of relationships reviewed in his paper. I believe that his theory tries to simplify love by excluding degenerate kinds of love from it; the nature of love is complex and it can appear in the situations which are excluded by Kolodny (2003) in his theory. The complexity of love is easy to prove. For instance, there is no clear definition of love shared by all people. Since love is often treated as a set of beliefs about valuable relationships, the definition of these relationships will also be individual. For example, in love relationships between two partners both participants do not necessarily define their finally valuable relationships similarly. For one person the present relationships can be fully appropriate because they meet all beliefs and expectations shared by this person. The other person can be unsatisfied with present relationships because they fail to become a realization of all beliefs shared by this person. As a result, one person will consider these relationships to be appropriate to reason love while the other person will not treat them as love at all. Even though such relationships meet all criteria set by Kolodny (2003), they are not symmetrical in their realization. In this way, the proposed model fails to consi der such a situation where people in relationships define their finally valuable relationships in different way. There are even more examples of degenerate relationships which are excluded from Kolodnys theory, but they can reason love. For instance, Kolodny (2003) believes that the relationships between student and teacher are not

School Counseling Research Paper Example | Topics and Well Written Essays - 1000 words

School Counseling - Research Paper Example The program also prepares students for improving their social behaviors that are needed to grow positively in the society. Here, an important point to mention is that a school counseling program is not just focused towards working with students, rather it works collaboratively with all stakeholders of the institute that include parents, teachers, students, and the community members. The purpose of engaging all stakeholders in the counseling program is to ensure that students prosper in an all-inclusive environment, which is extremely important for a student to reach his/her highest potential. The role of the school counselor is critical in improving academic and personal behaviors of the students. As Brown and Trusty (2005), â€Å"School counselors can use strategic interventions to improve academic achievement† (p. 1). A counselor is actually a guide or a leader who serves the needs of the students by taking in consideration their needs and demands and conveying them to the related authorities if necessary. It is the job of a counselor to listen to the concerns of students individually and in groups to identify their behavioral deficiencies and learning needs, as well as to help them improve their behaviors and achieve academic goals. A counselor listens to the students to get their viewpoints about the learning environment and tells them the ways to prosper in the environment in an appropriate manner. It is also the responsibility of a counselor to guide students in developing and maintain positive peer-to-peer and student-teacher relationships both of which are necessary for the students to show improved school performances. A counselor also works on improving the social attitudes and behaviors of students to help them become productive citizens. The phases of a school counseling program include planning, designing, implementing,

Business Management Assignment Example | Topics and Well Written Essays - 1750 words

Business Management - Assignment Example Strategic partnerships with other business organizations have been a key factor which has helped the company in its global expansion and dominance. In general four blocks of competitive advantage has been identified that provides an organization to outcompete its rivals. These are efficiency, customer responsiveness, quality and innovation. These factors help a firm to achieve either lower cost or higher product differentiation which in turn provides competitive advantage. In case of Federal Express for the company to maintain its profitability above average it is integral that it continues to develop its logistics more robustly (Gendron, 2012). The development of logistics services began from the period of 80’s and all the major competitors began to provide logistics services to assist the business customers in activities like assembly operation, warehousing and distribution. This can help the organization to develop its customer responsiveness and contribute in the long term-profitability. Better logistics management can help the customers to meet their customized requirements into a standardized physical network. Two direct advantages can be derived from this firstly, the reduction of cost and secondly higher cost capacity utilization. The customers can achieve higher level of satisfaction from the better security arising from this. Therefore, it seems plausible that higher investment in the BLS Division of the company which takes care of the logistics division is likely to bring more customers for the company which in turn will help in achieving higher revenues. This strategy is better than the price cutting strategy as such behavior often induces similar responses from the competitors which may fail to provide benefits in the long-run. Also UPS one of the biggest rivals of Federal Express had focused heavily on improving its logistics services in order to retain its competitive advantage throughout 2000’s. This is perhaps one of the

Improving Staff Morale Coursework Example | Topics and Well Written Essays - 2750 words

Improving Staff Morale - Coursework Example On the other hand, low staff morale leads to increased costs, decreased efficiency, low motivation and interest (1, p.339).This is because of reduced motivation, wastage of time and low productivity. Consequently, keeping and improving employee morale is one of the most important things that the management of organizations must always do in order to achieve and maintain productive workplaces. The leading cause of low staff morale is poor leadership (2).It is associated with poor interpersonal relations between administrators and employees and inflexible working conditions (3). However, improving the staff morale remains of the greatest challenges to many contemporary organizational management and business leaders. Achieving it well requires a critical analysis of the analysis of the reasons behind low employee morale and addressing the root cause as opposed to the symptoms Currently, many organizations are facing stiff competition in the market and are increasingly being required to reduce their operation costs. Staff sizes are constantly being reduced and this creates more responsibilities for the remaining staff. Increased stress levels results leading to reduced organizational morale. The achievement of improved staff morale particularly lies in the management approach adopted by the company as well as the relationship between the management and the workers. This paper critically reviews literature on staff morale and attempts to give recommendations on how supermarket R’Us can increase and maintain staff morale and job satisfaction within its employees. Analysis of the ways of improving staff morale Numerous researchers concur that the level of confidence and satisfaction among employees is critically important to the productivity of any business organization. Morale indicates the happiness exhibited by the employees in the organizational surroundings. It is the key to job satisfaction by the employers towards their employees. In most cases, the succ ess of business organizations such as Supermarket R’Us closely depends on the cheerfulness, confidence, discipline, satisfaction and willingness of the staff workers to perform their assigned tasks. Although there is no single known factor that can satisfactorily be used to explain the occurrence of high or low morale, it is widely believed that morale of the staff workers in any organizations is often a top down issue than a bottom up issue (4, p.46). The existence of low morale among the staff workers in a business organization has a number of negative implications for the productivity of its workplace environment. This is particularly because morale is one of the key drivers of performance and lack of it often comes with a high price tag. For example, disengaged and unmotivated staff workers may contribute to reduced productivity through increased cases of employee dissident, illnesses, unscheduled absenteeism and general poor performance. On the other hand, Organizations that maintain high staff morale have, employees that arrive to work on time, have low employee turnover, communicate better and are more committed to the organizational goals. As a result, failure to address low morale issues in the workplaces may not only lead to lower productivity but also to increased loss of revenues, workplace conflicts, dissatisfied consumers or customer

The Appropriate Criteria Essay Example for Free

The Appropriate Criteria Essay The internal QA process largely takes place within the college programme/ department itself. Generally, this process collects continued information in a systematic way about the quality being achieved. The Self Assessment reports are the corner stone of the whole QA system and need to be prepared by the college under the guidance provided by the external agencies e.g. City and Guilds, EAL The Self Assessment report should be validated by peers and is the backbone of the whole exercise of Quality Assurance and Enhancement in Colleges. Therefore a standard Self Assessment report should motivate the internal QA by identifying its weaknesses and strengths, in practicing to be prepared for external assessment and informing the external evaluators about internal QA System. A self assessment report should provide comprehensive information regarding objectives, structure and content of the academic programmes, the learning and teaching environment and curriculum organization etc. The processes of conducting Self Assessment (SA) of college programmes are outlined by the scheme providers which provide guidance for practicing self assessment of college programmes of higher education institutions to maintain and improve the quality standards simultaneously. see more:explain why a workers personal views should not influence an individual\s choices Self Assessment is an effective tool for academic Quality Assurance and provides feed back to administration to initiate action plans for improvement. Quality in higher education is a dynamic entity and therefore various factors that determine quality of higher education must be set in equilibrium at a level that matches with national expectations and standards. These factors include, inter alia, leadership, quality of faculty, quality of students, curriculum, infrastructure facilities, research and learning environment, governance, strategic planning, assessment procedures, and their relevance to market forces. Combined with this the criteria for judging the quality of assessment process is usually laid down in organisation standards, such as health and safety, equality and diversity. Along with this we require an evidence trail to ensure relevance. Another method is the use of the criteria of meeting targets Use of questionnaires to assess learner satisfaction to awarding organisat ion standards. e.g. Performance./assessment criteria Levels :- NVQ etc Performance indicators Checklists Logging and tracking documents Portfolios Occupational/vocational standards National Occupational Standards (NOS) Government regulatory body standards e.g. Ofqual/Ofsted. When assessing , VASCAR can be referred to when judging the quality of the assessment process. V Is it valid; does the work presented meet the criteria and standards that are being worked towards? A Is the work authentic; is the work the learners/assessors own? S Is the evidence sufficient: is there enough to meet the requirements? C Is it current; is it linked to the current standards and are they up to date? A Is it accurate R Reliability; are the assessment decisions consistent and assessed to the appropriate levels for the qualification? Another acronym which is good to relate to during the process is ACR A Accuracy/audit trail ensuring all paperwork matches C Is there consistency over all the assessments, are all assessors working to the same standardized procedures R Record keeping, are all records accurate and thorough (ie are all dates and signatures correct and present). It is vitally important to ensure the above systems are maintained and followed correctly when judging the quality of assessment process. It is also important that they are adhered to in order to contribute to standardization throughout the college. Their use is also important to identify any discrepancies or support needed either for individuals or the team as a whole.

The Importance Of Online Reviews

The Importance Of Online Reviews In the wake of digital age, the internet offers a relatively complete and comprehensive environment for people all over the world to communicate and share information. The form of film review is reforming as well. From traditional critics of experts to review of ordinary audience (Awad, Dellarocas Zhang, 2004), cyber world offers a newly effective channel for audience sharing their comments about movies; cinema industry also encounters more challenges on box office from consumers (Boatwright, Kamakura Basuroy, 2005). For film industry, online review of critical audiences plays an important role. On one hand, the good comments of a movie can attract more audiences in general. On the other hand, the good comments do not necessary mean high box revenue and vice verse. The impact of film review has been proved by previous study on motion pictures (Litman, 1983; Eliashberg, Shugan, 1997; Basuroy, Chatterjee, Ravid, 2003; Desai, Basuroy, 2005; Gemser Gerda, 2007). However, most study tends to research film review from traditional critic review of journals or other form of articles while less study approach to the impact of online review on box office success. Within this paper, I approach to explore the correlation between the online review of new social media and the box office success of different types of movie. Although there are previous researches about the influence of online review on box office, those researches tend to study the whole catalog of film. In differ from previous research, the target of this paper is to find out to what extent online review could influence box office success and whether the impacts of different types of movies are the same. According to Gino and Ferrian research (2006), new social media can reflect the successful of the movie to a great extent. Audiences preferences and tastes can and stimulate final box office as much as the most positive comments from newspaper. Comparing with traditional media, such as articles written by critics or reporters on influential newspaper and magazine, obviously new social media is more powerful and covers a lager scope of audiences. By offering the opportunity to share preferences among ordinary audience, online movie database has established (www.IMDb.com). In the next couple of years, IMDb has expanded fast and became the best known platform for sharing information of the movie. The famous TOP 250 Movies list represents the best movies around. By cooperating with major film company and convenient operating platform, it has been recognized by both experts and audiences. The online ranking order of movies in IMDb, as the most direct and transparent approach to reflect th e positive or negative review of movie, is decided by normal audience worldwide. Due to the reliability and authoritative data of IMDb, this paper focus on online ranking order of IMDb. By dividing the first 100 movies of TOP 250 Movies into different catalogs which are artistic film and commercial film, the paper tests the correlation between the box office and the four independent box office drivers that are production budget, awards obtained, MAPP rating and online ranking order. In order to explore the correlation, this paper uses two equations for multiple regression analysis to test the possible difference between artistic film and commercial film by running SPSS. Comparing the results of outputs, there is statistical significance of both kinds of film. However, for artistic film, online ranking order has relatively less impact on box office while the most important determinant is awards. Meanwhile, the result of commercial film shows the strongest correlation between online ranking order and box office success comparing with other determinants. Thus, I con clude that higher online ranking order indicates higher box office of commercial film. As for artistic film, how many awards it obtained is the most important reason for box office. To be admitted, there are some limitations of the paper due to the small sample size of the research. Literature review 2.1 Artistic film and commercial film Film industry as an important part of creative industry has created huge fortune in both material and psychological of human contemporary history. Although there are plenty of types of movie and different catalog involved, considering the high marketing participation, film industry classifies two catalogs which can generalize all are types of movie. The two catalogs are labeled as major and independent films (Zuckerman Kim, 2003), or art house and mainstream films (Gemser, Oostrum Leenders, 2007). The reason of the different names attributes to the slightly difference about definition and criteria. However, those differences reflect the degree of artistic and commercial of a film (Bagella Becchetti, 1999). Thus, artistic and commercial film can be summarized as the most applicable assortment for film industry. Within this paper, I apply the concept of artistic film and commercial film on my research target since it is a relatively comprehensive classification. According to the author of Cinema of Outsiders: The Rise of American Independent Film, who had interviewed dozens of independent director and film researcher, whether a film could be defined as artistic or commercial film can be judged from two aspects. One is based on the way indies1 are financed, the other focuses on their spirit or vision (Emanuel Levy, 1999). The former concept refers to marketing issues including distribution and budget. While the latter one tends to be a abstract definition which is the fresh perspective, innovative spirit and personal vision that are determining factors. Since the concept is too ambiguous, the distinction between artistic film and commercial sometimes to be blurred to a great extent. Even a number of insiders of film industry tend to ignore the difference between artistic film and commercial film. Joseph Burstyn, a film distributor offered his point of view about artistic film. He said, I hate the expression art filmà ¢Ã¢â€š ¬Ã‚ ¦ there are o nly two kinds, good films and bad films. Based on his opinion, there is no fixed meaning of art film. And obviously the concept of art film and commercial is flexible because of the increasing complexity of producing a film due to the financial issue of the film. Nevertheless, there still are certain standards for distinguishing artistic film and commercial film according to previous study. The factors might determine whether a film belongs to artistic film or commercial film refers to several more practical elements that contain production budget and advertizing effect (Geer, 1998), the participation of super stars and award-winning situation (Bagella Becchetti, 1999), the number of released screen (Reinstein Snyder, 2005), or the story line and the narrative structure of the movie (Bordwell Thompson, 2001). Those elements construct the standards of judging whether a movie is an artistic or a commercial one. And the two types of film construct the success of movie industry. Since there are different criteria of artistic film and commercial film, the box office success, the potential influence, and the reputation are distinct. Traditional concept about artistic film tends to be closed to the definition of independent movie which indicates independent production without any financial support of the eight major film company, MGM (Metro-Goldwyn-Mayer), Paramount, 20th century Fox, Warner Brothers, RKO (Radio-Keith-Orpheum), Universal, United Artists, Columbia Pictures (Levy, 2001). However, throughout the development of the century, the eight companies have been through broken, emerged and rebuilt. The concept is not suitable anymore. In my research, I only focus on the distinction of box office success between the artistic film and commercial film by texting different determinants of box revenue. In order to research the correlation between online review and different types of film, which are artistic film and commercial, I consider three elements which ar e production budget, language (English/non-English) and the number of released screen as the criteria that can classify all the films preciously into artistic film and commercial film. Since I conduct quantitative research in this paper, the three factors could offer a clarity standard for classifying artistic film and commercial film. 2.2 The function of film review First of all, film as information good has an important characteristic, which is experience good. The feature of experience good is that consumers must experience it before they know what it is (Hal, 1998). This factor results in a permanent problem which is incomplete pre-purchase information. Thus, reviews of film help overcoming this problem to a great extent. By providing evaluations and comments to potential consumers are ubiquitous in digital age (Hal, 1998). Although it is still a limited access for consumers getting to know the product, reviews play a curial role in the whole film industry, especially before video image became popular. Due to the importance of review in film industry, there are plenty of studies and researches about the influence of film reviews. To be more specific, most researches discover the relationship between reviews and box office success. And the result proved to be positive in most cases (Wyatt, 1991). Nevertheless, there are a number of different study implies opposite result of the correlation between box office success and positive review. Negative or positive review does not indicate the significant relationship between box office success and the movie performance. For instance, Transformer as one of the best known profitable series of film history did not earn too much positive review from professional experts or public. However, the worldwide box office of Transformer reached 836,297,228 US dollars worldwide, four times more than production budget, according to official data collection of IMDb. Most study about how review impacts box office tends to have the similar conclusion that there is significant-but-weak association between judgments of reviewers and box office success (Holbrook, 2007). Based on previous research, there is a significantly positive correlation between the average of ratings in two critical guidebooks and distribution rentals (Prag Casavant, 1994). On the other hand, there are evidence indicating a negative relation between the earnings of selected films and their critical evaluation, which could be explained by the application of technical and analytical considerations and stringent artistic standards in critical evaluations, whereas audiences looked simply for enjoyable entertainment (Hirschman Pieros, 1985). To explain the different result, there is the assumption that ordinary consumers like more accessible, realistic forms of entertainment, while professional critics give higher ratings to more complex, abstract, and intellectually demanding artwork (Holbrook, 1999). Despite of previous research on correlation between box office success and review, the perspective of the research is prone to focus on favorability of journalistic reviews or judgments of film experts (Prag Casavant, 1994). There are relatively less researches concerning about publics review. Due to the popularity of internet, audiences are able to share their review and preference through the internet instantly. Holbrook concludes audiences opinion towards motion picture as popular appeal which contains online rating and review. The popularity of online review is the nature consequence of digital age. Neoclassic theory emphases the importance of demand induces. As for film industry, companies pay attention on the importance of marketing power even more than products themselves (Belaux Marteaux, 2007). Thus, there has been a growing increase in the emphasis of web-related promotion for nowadays film industry (Zufryden, 2000). Zufryden (2000) did the research on the development and empirical testing of a variable mathematical model approach for predicting a films box-office performance as a function of film website activity, as well as other relevant explanatory variables. The results of his study support the relative importance and statistical significance of website activity as a predictor of a new films box-office performance. In accordance with promotion of website, variables including screens, film grade, time from film release, production budget and seasonally were also found to be significant covariate s in the prediction of ticket sales during a films life cycle. Obviously, online review and ranking system account for an important part of variables that can influence box office success according to Zufrydens research. Moreover, Holbrook (1999) summarizes different types of film review according to multiple cultural markets of distinction (Hall, 1992): professional critics versus ordinary consumers, expert judgments versus popular appeal, extensive training versus naive appreciation, emphasis on aesthetics versus entertainment, genuine or pure versus commercial or commoditized art, highbrow versus lowbrow standards, elite versus mass tastes, legitimation versus market success, dominance via cultural capital versus economic capital, autonomous versus heteronomous principle, and restricted versus large-scale production. Own to those different concepts, film reviewers have their own opinions about certain film. The ordinary audience in question does not share in the relevant habits governing the dispositions that guide the professional critics standards of evaluation. Therefore, the different judgments from ordinary consumers are quite personal. However, the influence of those judgments can be differe d according to different tastes. Holbrook (1999) compared popular appeal representing ordinary consumers and expert judgment in order to analyze the most importance variable for box office success. The data Holbrook collected for conducting research focus on polls of film viewers. Since his paper has published in 1999, one year from the establishment of IMDB, the best popular internet movie database, which involves film grade and audiences review. Therefore, there is a gap of studying to what extent online review system can impact a films box office success. My research in this paper would try to fulfill this missing part. The development of IMDB The IMDB has become one of the most popular forums for on-line interaction. The popularity of a movie can be gauged by the number of votes. The establishing of IMDB can be trace back to the late 1980s and early 1990s. Col Needham, the founder of IMDB, created a database that sought to provide useful and up to date movie information online across as many platforms as possible (Dodds, 2006). Since the year of 1990, the technology of constructing web site has developed speedy. Col Needham as a big fan of movie believed that there should be a place in cyber world to offer a free land for sharing ordinary audiences comments2. Therefore, IMDB has been created and expanded quickly since then. Firstly, the IMBD includes new features such as votes awarded to individual films. Later in 1995, it was formally launched and the Amazon.com Company subsequently bought it in the 1998. The site has been further enhanced to allow for greater on-line interaction as well as additional features providing updates on movie releases and film gossip (Dodds, 2006). Till now, IMDB import Metacritic, a similar movie database but focus on judgment of professional movie review like authoritative movie magazines and journals. Although there is increasing number of competitive online movie database, IMDB is still the most reliable, recognizable, professional and comprehensive online movie community containing the largest users and offering the best platform for sharing information and interaction. The ranking system of IMDB represents audiences opinion. The famous Top 250 list indicates the best movie in the history throughout time, culture and races. And the option belongs to ordinary audience. The top 250 films are also based on a weighted rating formula referred to in actuarial science as a credibility formula (Norberg, 2007). In order to create a fair and reliable grading system, IMDB sets a formula to calculate the final result of the movie as the following equation: This formula is equivalent to a Bayesian posterior mean3. In this equation, represents weighted rating, which means final score of the movie. means rating, represents average for the movie as a number from 0 to 10 (mean). refers to number of votes for the movie, more votes represents more influence. indicates minimum votes required to be listed in the Top 250, the current entrance is 3000 votes. is the mean vote across the whole report (currently 6.9)4. Because of my research focus on box office success and online review while IMDB includes all the official data and information, I introduced the brief history of IMDB and rating equation in order to convince people the reliability of this database. Determinants of the successful box office success Investing film industry has been considered as higher risk business even more than stock. Pervious study indicates that only three to four out of ten movies could reach breaking even point, and about one out of ten becoming profitable at the box office success (Valenti, 2004). Although film producers make profit through various channels such as DVD sales and sound track CD or any other related business. Box office still accounts for the largest part of gross revenue for the film market. Furthermore, box office success has been related to the successful of the movie itself to a great extent. Talking about the standards of a good movie, there are diversity of criteria according to different scholar and the era they lived in. In the last century, three indicators of judging success of a movie which are the reviews of professional critics, the size of audience and industry recognition via awards (Hirschman Pieros, 1985). The relationship among the three indicators has certain order. Fir stly reviews of critics come out, followed by amount of audience and finally awards prove the success of the movie. Besides, the three indicators have inside impact on each other as well. As for the determinants of motion picture in the 21st century, there are a number of detailed factors from several disciplines have been used in the literature to understand and explain various aspects of motion picture success (Hennig-Thurau, Houston Walsh, 2007). In general, there are three groups of movie-success drivers have been recognized in this century. The three determinants are movie characteristics, post-filming marketing studio actions, and non-studio factors (Elberse Eliashberg, 2002; Hennig-Thurau, 2001). Movie characteristics refer to star power, director power, cultural familiarity, genre, and certification. However, the research of questioning whether star power related to a successful movie has been published (De Vany Walls, 1999). As for director power, so far there is no empi rical evidence about a successful movie on economy can be decided by director. The second determinant studio actions are the term including the production budget, marketing expenditures, timing, and the number of screens. Finally, non-studio factors contain reviews, awards, consumers perceived movie quality, and early box-office information. The Academy Awards tend to represent a compromise between art and commerce (Caves, 2000). Audiences review does ascend the movies opportunity on obtaining an award. In another word, audiences voice has equal importance as experts judgment. Sony picture indicates that the insiders of film industry believe that movie review is important for box office success (Terry, Butler Armond, 2005). Combining the indication of Sony, one of the largest film companies in the world, the output of commercial film tends to prove Sonys standpoint. Firstly, there is statistic significance according to the output. And R-square is 0.694 which indicates 69.4 percentages dependent variable, in this case, box office, can be explained by the four box office drivers. In another words, the four determinants are major drivers of box office for commercial film. Production budget still has less importance comparing with other independent variables. Meanwhile, awards have positive and strong impact on box office of commercial film as artistic film. However, table 6 shows that among the four elements, the strongest correlation exists between box office and online ranking order. For commercial film, online ranking is the strongest box office driver, f ar more than artistic film. Comparing the outputs of artistic film and commercial film, online ranking order has less influence on artistic film while the strongest determinants of commercial film. Meanwhile, the higher online ranking order do result in better box office success in both artistic film and commercial film. Especially, for commercial film, the recognition from audience attributes to box office to the largest extent. Although there are some distinguish cases, the tendency of impact of online ranking order is quite clear according to the research. Conclusion Summary Online ranking order as the direct and clarify symbol of online review provides important information for audience. This paper tests the correlation between online ranking order and box office success by comparing online ranking order with other determinants of box office. Throughout running multiple regression analysis in SPSS, the result indicates online ranking order has stronger impact on commercial film while less important for artistic film. However, high online ranking order contributes to higher box office in general for any kinds of movie. Limitations This paper only includes four major determinants of box office success. However, other determinants such as released screen, released date, star power and region are also contributing to the box office success. Due to the limited words and research time, there are more important indicators are excluded. Besides, the result could be less trusted and accurate because of relatively small sample size. Furthermore, due to the producing time of some movies are quite old, the lack of some data and currency rate might lead to different results slightly.